Mara Ellison
Founder and garment designer
Mara brings two decades of pattern development and a belief that a well-explained edge can change an entire project.
Our story
A studio for useful knowledge and unhurried making.
Keenwood Loom began around a kitchen table where garment makers compared notes, unraveled mistakes, and discovered that the most generous teaching starts with listening. Today, our digital studio brings that same practical warmth to every lesson.
Our mission
We help people develop durable knitting confidence through honest explanations, well-paced projects, and respect for individual learning rhythms. We teach technique without turning creativity into a race.
What we value
- Clarity: every instruction has a reason.
- Care: mistakes are part of the material.
- Curiosity: technique opens more doors than it closes.
The people at the table
Jon Bell
Technique editor
Jon turns complex construction into friendly sequences, with special attention to finishing and fit.
Anika Rowan
Community guide
Anika helps learners choose projects that feel inviting, achievable, and genuinely their own.